About Willard Public Affairs.

Willard is a specialist public affairs consultancy, providing political counsel and strategy, media relations, event management and advocacy services.

Our experience will help you to develop and shape your policy and strategy in a way that assists political stakeholders to understand and embrace the outcome you are seeking.

Willard will work with you to:

understand and research your issues

design suitable solutions and strategies

refine and adapt your key messaging to ensure it resonates with decision-makers, key influencers and, when appropriate, the media.

We develop and implement campaigns tailored to your business and its issues. Our strategies and methods have delivered successful outcomes for our clients and the companies we have worked with over many years. Willard has advised clients across industries including medicines, pharmacy and devices; insurance and finance; cyber security and tech; automotive; logistics; supermarkets and retail. We have advised before and during corporate takeovers, royal commissions and parliamentary inquiries. Our staff are experienced, discrete and clear-headed.

Willard is based in Sydney, with personnel in Canberra every federal parliamentary sitting week briefing members, senators and their personal staff on behalf of our clients.

Regular contact with decision-makers at State and Federal level maintains trusted relationships, demonstrates our long-term commitment and offers constant opportunities to convey messages.

In two decades working in the Australian political environment, we know that the right preparation and strategy, implemented by trusted and credible advocates, can deliver durable, productive policy outcomes.

Our relationships with political stakeholders are deep, have been developed over many years and are based on trust and mutual respect.

We represent our clients in a non-partisan way and, despite the diverse political leanings of the Willard personnel, we enjoy strong relationships on all sides of politics.

Contact Us.

+61 (2) 9231 2200

GPO Box 5403
Sydney NSW 2001