Welcome to Willard Public Affairs.

A specialist consultancy providing public & media relations, political counsel &
strategy, event management & advocacy services.

Government & Stakeholder Relations

Willard are experts in stakeholder relations and government engagement at federal, state and territory level. We advise Australian and international organisations on Australian government policy, legislation and regulation, and we understand government decision making processes. Willard can help craft and implement an effective strategy to engage decision makers, gather supporters and achieve your aims. If you have an opportunity or a commercial matter that requires awareness raising, Willard’s intelligent and effective lobbying services can bring political consciousness and leverage to your goals.

Public Relations & Media Training

Designed to support CEOs, executives and professionals in the media spotlight, Willard’s public relations and media training teaches you how to effectively promote your brand and message as well as communicate positively with the media, stakeholders and public. Our media training is tailored around building confidence in public speaking and boosting your public profile. Learn how to respond in media interviews, manage a crisis and protect your reputation.

Key Message Development &
Stakeholder Mapping

Willard works with you to develop key messages and strategies to address the concerns from key individuals or groups affected by your business decisions. Whether it is an issue with project management, corporate restructuring or conflict resolution, Willard weighs the arguments and goals of all stakeholders to craft a mutual resolution strategy allowing your business to fulfill its aims.

Social Media Engagement &
Strategy Development

Willard can help you build and measure engagement with your customers and key opinion leaders. We can help you develop content that matches your company’s image and sparks an emotion with the people you need to reach. Social media can help you extend your reach around the world, but it needs to be expertly managed to reap the benefit, while protecting your reputation. It can show a wider audience who you are, what you stand for and why your quality brand and personnel are admired and worth engaging with.

Learn more about Willard’s Services here.

Contact Us.

+61 (2) 9231 2200

GPO Box 5403
Sydney NSW 2001